--- title: "Netlify: bot management profile | Agent Ready Crawlers" description: "Netlify: bot management and agent identity profile with a graded rubric, price read 2026-11-04, what it does not do, dated news and sources. Rank 15 of 15." canonical: https://agentreadycrawlers.com/vendors/netlify site: "Agent Ready Crawlers" last_updated: 2026-11-05 section: "Vendors" --- # Netlify: bot management profile | Agent Ready Crawlers > Netlify: bot management and agent identity profile with a graded rubric, price read 2026-11-04, what it does not do, dated news and sources. Rank 15 of 15. Source: https://agentreadycrawlers.com/vendors/netlify Site: Agent Ready Crawlers Last reviewed: 2026-11-05 Vendor, ranked 15 of 15 # Netlify In short Netlify's bot controls are a User Agent Blocker extension and firewall traffic rules; only per-purpose policy grades partial, for 1 of 10 points, and every other question is not published. Platform plans start at USD 0 but no price is stated for the extension, and there is no verified-bot list, reverse DNS or Web Bot Auth check. Web hosting platform whose AI bot control is a User Agent Blocker extension running as an Edge Function, alongside IP and geo firewall traffic rules and rate limiting; it has no verified-bot or signature checking. Vendor description of itself, checked against its documents on 2026-11-04. [Alternatives to Netlify](https://agentreadycrawlers.com/vendors/netlify/alternatives/) ยท [netlify.com](https://www.netlify.com) Type [Bot management](https://agentreadycrawlers.com/vendors/by-type/bot-management/) Homepage [netlify.com](https://www.netlify.com) Last read 2026-11-05 ## The rubric, with evidence | Question | Grade | What the vendor documents | Evidence | | --- | --- | --- | --- | | Tells a verified agent from a spoof | Not published | support (checked 2026-11-04): blocking matches user-agent strings only | Block AI crawlers docs mention no verified bots or Web Bot Auth. Source, read 2026-11-04. | | Per-purpose policy (train, search, answer, act) | Partial | choose AI crawlers versus SEO or search crawlers from a preset list | User Agent Blocker settings. Source, read 2026-11-04. | | Charging for access | Not published | support (checked 2026-11-04) | No monetization feature in docs read. Source, read 2026-11-04. | | Lets signed commerce agents through | Not published | support (checked 2026-11-04) | Not mentioned in docs read. Source, read 2026-11-04. | | Cost | Not graded | published: platform plans from USD 0; extension price not stated | Pricing page. Source, read 2026-11-04. | | Reporting | Not published | no AI bot reporting found (checked 2026-11-04) | Docs read describe blocking only. Source, read 2026-11-04. | | Where it runs | Not graded | edge: Netlify Edge Function and edge firewall rules | Extension uses an Edge Function. Source, read 2026-11-04. | ## Cost Free USD 0 (300 credits), Personal USD 9/month (1,000 credits), Pro USD 20/month (3,000 credits), Enterprise custom; Firewall Traffic Rules and basic rate limiting listed from Free; User Agent Blocker price not stated. [Source](https://www.netlify.com/pricing/), read 2026-11-04. ## What Netlify does not do - No verified-bot list, reverse DNS or Web Bot Auth checks; user agents can be spoofed (block AI crawlers docs). - Preset list is incomplete by Netlify's own statement (block AI crawlers docs, 2026-09-18). - No AI crawler monetization (docs read 2026-11-04). - Netlify does not check that a request using a crawler's user agent comes from that crawler's operator. - Netlify offers no paid access or licensing route for AI crawlers. ## Documented facts Features are as the vendor documents them; we have not tested them. A claim a vendor makes about itself is marked as a vendor claim. - Primary source Netlify's User Agent Blocker extension blocks requests from a preset list of common AI crawlers and SEO or search crawlers that the site owner picks, using a Netlify Edge Function. [Source](https://docs.netlify.com/build/build-with-ai/block-ai-crawlers), read 2026-11-04, dated 2026-09-18. - Primary source Netlify notes the preset list does not include all possible AI crawlers and AI bots. [Source](https://docs.netlify.com/build/build-with-ai/block-ai-crawlers), read 2026-11-04, dated 2026-09-18. - Primary source The User Agent Blocker extension can be activated for only one project at a time. [Source](https://docs.netlify.com/build/build-with-ai/block-ai-crawlers), read 2026-11-04, dated 2026-09-18. - Primary source Netlify's guide pairs robots.txt with a custom Edge Function that matches user-agent strings for bots that ignore robots rules. [Source](https://developers.netlify.com/guides/blocking-ai-bots-and-controlling-crawlers/), read 2026-11-04. - Primary source Firewall Traffic Rules restrict access by IP address and geography, per site or team, with separate rules for published and unpublished deploys. [Source](https://www.netlify.com/blog/general-availability-web-application-firewall-traffic-rules), read 2026-11-04. - Primary source The general availability post said Firewall Traffic Rules were for Enterprise customers with Netlify High-Performance Edge. [Source](https://www.netlify.com/blog/general-availability-web-application-firewall-traffic-rules), read 2026-11-04. - Primary source The current pricing page lists Firewall Traffic Rules and basic rate limiting from the Free plan; Free is USD 0 with 300 credits, Personal USD 9/month with 1,000 credits, Pro USD 20/month with 3,000 credits. [Source](https://www.netlify.com/pricing/), read 2026-11-04. - Primary source Netlify evaluates Firewall Traffic Rules first, then WAF rules, then rate limiting rules. [Source](https://docs.netlify.com/manage/security/secure-access-to-sites/overview/), read 2026-11-04. ## Compared with - [Vercel vs Netlify](https://agentreadycrawlers.com/compare/vercel-botid-vs-netlify/): Vercel verifies bots by IP, reverse DNS and Web Bot Auth; Netlify's AI bot control is a User Agent Blocker extension that matches strings only and can be active on one project at a time. - [Cloudflare vs Netlify](https://agentreadycrawlers.com/compare/cloudflare-vs-netlify/): Cloudflare classifies crawlers by behaviour and verifies them by signature or IP; Netlify blocks a preset list of user-agent strings that it says does not cover all AI crawlers. ## What Netlify does for this layer ### From the vendor's own pages Netlify rate limiting rules can match by path, client IP ranges, geolocation, cookie or HTTP header, and count requests per visitor over a 60-second window by default. ([docs.netlify.com](https://docs.netlify.com/manage/security/secure-access-to-sites/rate-limiting/)) Netlify rate limiting either blocks with HTTP 429 or rewrites the request to another path such as /rate\_limit\_page.html. ([docs.netlify.com](https://docs.netlify.com/manage/security/secure-access-to-sites/rate-limiting/)) Netlify's basic rate limiting is on all plans, while full functionality needs an Enterprise plan with High-Performance Edge. ([docs.netlify.com](https://docs.netlify.com/manage/security/secure-access-to-sites/rate-limiting/)) Netlify's rate limiting docs list preventing excessive scraping and bot traffic as a use case, next to mitigating DDoS and shielding backend services such as AI inference calls. ([docs.netlify.com](https://docs.netlify.com/manage/security/secure-access-to-sites/rate-limiting/)) ## Products and plans | Product | What it does | Price model | From | As of | | --- | --- | --- | --- | --- | | User Agent Blocker extension | Edge Function that blocks a preset list of AI, SEO and search crawler user agents. | No price recorded | | Firewall Traffic Rules and rate limiting | IP, geography and header rules plus per-visitor or per-domain rate limits. | plan-based Free USD 0, Personal USD 9, Pro USD 20 a month (pricing page read 2026-11-04). | USD 0 | 2026-11-04 | ## Standards | Standard | Status | Evidence | | --- | --- | --- | | Web Bot Auth | No statement | No signature verification in the Netlify docs read 2026-11-05. | | Published IP list | No statement | Rules match client IP ranges the customer enters; no operator IP lists are consumed. | | Reverse DNS check | No statement | No reverse DNS verification in the Netlify docs read 2026-11-05. | ## Our checks | Check | Result | Method | Date | | --- | --- | --- | --- | | Homepage fetch | HTTP 200 | GET with the crawl user agent after a robots.txt check | 2026-11-05 | ## Related pages on this site - [All bot management vendors](https://agentreadycrawlers.com/vendors/by-type/bot-management/) 23 profiles - [The full vendor list](https://agentreadycrawlers.com/vendors/) 73 profiles in four types - [Alternatives to Netlify (User Agent Blocker, Firewall Traffic Rules, rate limiting)](https://agentreadycrawlers.com/vendors/netlify/alternatives/) graded on the rubric ## Sources - [netlify.com: netlify.com](https://www.netlify.com) read 2026-11-04 - [netlify.com: pricing](https://www.netlify.com/pricing/) read 2026-11-04 - [docs.netlify.com: block ai crawlers](https://docs.netlify.com/build/build-with-ai/block-ai-crawlers) read 2026-11-04 - [developers.netlify.com: blocking ai bots and controlling crawlers](https://developers.netlify.com/guides/blocking-ai-bots-and-controlling-crawlers/) read 2026-11-04 - [netlify.com: general availability web application firewall traffic rules](https://www.netlify.com/blog/general-availability-web-application-firewall-traffic-rules) read 2026-11-04 - [docs.netlify.com: overview](https://docs.netlify.com/manage/security/secure-access-to-sites/overview/) read 2026-11-04 - [Block AI crawlers and bots | Netlify Docs](https://docs.netlify.com/build/build-with-ai/block-ai-crawlers/) read 2026-11-05 - [Rate limiting | Netlify Docs](https://docs.netlify.com/manage/security/secure-access-to-sites/rate-limiting/) read 2026-11-05 Last reviewed 2026-11-05